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What You Need to Know About TikTok Influencer Marketing

What You Need to Know About TikTok Influencer Marketing

According to a recent study done by InsiderIntelligence.com, TikTok influencer marketing spending has overtaken Facebook influencer spending in 2022. The study found that Facebook influencer marketing spend is at $739 million for the year while TikTok sits at $774 million. Want now why TikTok marketing is important, keep reading.

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Though there is no debate on the importance of influencer partnerships in 2022, one thing that is constantly discussed is influencer rates of pay. Keep reading for insight on how to determine what rates and budgets for influencer marketing should look like.