By now you probably know how important influencer marketing is for both brand awareness and sales–but are you ready to implement influencers into your marketing strategy? To outsiders, working with influencers may seem relatively simple, but it actually takes quite a bit of communication and bandwidth to get right. From sourcing new creators, signing contracts, briefing them on the campaign, edits, and final approvals; it can be a lot!
If you’re just getting started in the world of influencer marketing or you just need some assistance in that department, it’s always a good idea to look into signing on to a platform that can help influencers and brands connect and work together properly. These tools can take a ton of work off of your plate so you can focus on other areas of the business. Check out our list of some of the top influencer collaboration tools.
Upfluence
Upfluence is going to be your classic one-stop shop when it comes to influencer marketing. Within the platform, you’ll be able to source new influencers, manage campaigns, seed products, run an affiliate program, send out payments, and more. If your brand is just diving into the world of influencers, Upfluence is going to be a really big help to get started on the right foot.
CreatorIQ
CreatorIQ is one of the OG influencer platforms on the scene and they’re still going strong. They are a data-driven company that uses its advanced AI to recommend influencers for your specific needs. They house over 17 million influencers on their platform that shows metrics that go beyond your basic follower count and views. CreatorIQ will show you an influencer’s audience insights and other brand affinities.
Grin
Grin refers to itself as the #1 creator management platform and they’re all about building relationships with your influencer community. Grin allows you to connect with the best influencers for your brand and communicate with them right from the platform. From a brand perspective, they also have some other really great features such as content management, reporting and analytics, and more. Grin is another really great tool for both brands who are newbies and well-seasoned in the influencer world.
Kale
Kale is the new platform on the block and they’re doing something that no other tool is doing–they’re turning your normal customers into valuable creators. This is how it works–when you sign up for Kale, they’ll ask you to link your credit card. When you make a purchase from a brand that is signed up on the Kale platform, they’ll send you a text message alert with an opportunity to make some money back on your purchase by posting about the brand on your social media pages. The amount of money a person makes from this is based on how well their video performs. Kale allows your loyal customers to make some money from talking about the products that they already love. It’s a win-win!
Heepsy
If you’ve ever had to source influencers for a campaign or one-off activation, you know that it can be tough to decide if a creator is worth working with. Some creators may buy their followers, some may have a small engaged audience, and some can even be downright fake profiles! This is where Heepsy comes in. Heepsy is all about influencer analytics and statistics. They can flag how many fake followers a creator has, what their audience demographics are, how their content is performing, and much more! Heepsy takes the guessing games out of working with an influencer so that you can get the most bang for your buck.
In need of a social media or influencer strategy refresh? We’d love to help you here at Inked! We’re experts in social media and influencer marketing. Reach out to us today to see the next steps your brand should be taken to excel in this creator culture we are living in.
