Social Media Marketing

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What is TikTok NOW?

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What is TikTok NOW?

Most recently, TikTok released its new ‘TikTok Now’ feature to compete with the newest social media platform on the block–BeReal. Read all about it…

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Should Facebook Still be Part of Your Marketing Strategy?

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Should Facebook Still be Part of Your Marketing Strategy?

The short answer is, yes! You should still be using Facebook on a regular basis to tap into your current and prospective customers. Although Facebook may be dying off for younger Millennials and Gen-Zers, it is still very much active for Baby Boomers, Gen-Xers, and older Millennials.

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Top Influencer Collaboration Tools

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To outsiders, working with influencers may seem relatively simple, but it actually takes quite a bit of communication and bandwidth to get right. From sourcing new creators, signing contracts, briefing them on the campaign, edits, and final approvals. We have a list of some of the top influencer marketing collaboration tools for you.

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How Important is Community Management?

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How Important is Community Management?

Community management on social media is just as (if not more) important as the actual content you’re posting on the platform. Let’s dive into the world of community management and tools to help you succeed!

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What Is BeReal & Should Brands Be On It?

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What Is BeReal & Should Brands Be On It?

BeReal is a photo-sharing platform, founded in 2019 but gained immense popularity over the past year with users 14-25 years old. The founders of BeReal note that they launched the platform to encourage users to be authentic and real (hence the name, BeReal.)